Wildcardo

Privacy Policy

Effective Date: January 15, 2025
Last Updated: January 15, 2025

This Privacy Policy describes how Tugboat Coding Limited (“we”, “our”, or “us”) collects, uses, and shares personal information when you use our Shopify app, Wildcardo (the “App”).

1. Who We Are

Tugboat Coding Limited
86-90 Paul Street
EC2A 4NE London, United Kingdom
Email: hello@wildcardo.com

2. Information We Collect

When you install or use the App, we collect the following types of personal information:

a. Merchant and Store Data

  • Store name and domain
  • Shopify store ID
  • Store owner name and email
  • Billing and plan details

b. Usage Data

  • Redirect rules configured
  • 404 pages detected and resolved
  • Interactions with App UI and settings

c. Automatically Collected Information

  • Device and browser information
  • IP address, location (approximate)
  • Analytics via tools like Shopify Pixel, Google Analytics

Note: We do not collect or store end-customer (shopper) personal data as of this version. If this changes, this Policy will be updated and users notified.

3. Legal Basis for Processing (GDPR)

We process your personal data based on:

  • Performance of a contract (providing the App service)
  • Legal obligations
  • Legitimate interests (e.g., app analytics and service improvement)
  • Consent, where applicable (e.g., for cookies)

4. How We Use Information

We use your information to:

  • Provide and maintain the App
  • Personalize merchant experience
  • Understand usage patterns and improve performance
  • Communicate service-related updates and support

5. Sharing and Disclosure

We may share data with:

  • Shopify Inc., to operate within the Shopify platform
  • Analytics providers (Google, Shopify, PostHog)
  • Hosting services (e.g., AWS or similar providers)
  • Legal authorities, if required by law

We do not sell or rent your personal data.

6. Cross-Border Transfers

We may transfer your information outside the UK or EEA. When doing so, we ensure safeguards like Standard Contractual Clauses (SCCs) are in place.

7. Data Retention

We retain personal data only for as long as necessary:

  • While your Shopify store has the App installed
  • Up to 90 days after uninstallation for support or legal purposes
  • Longer if required by law

8. Your Rights

Depending on your location, you have the right to:

  • Access, correct, or delete your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent

To exercise these rights, contact us at hello@wildcardo.com.

9. Data Security

We use technical and organizational measures (encryption, access control, etc.) to protect your information.

10. Children's Privacy

Our App is intended for adult business owners. We do not knowingly collect data from individuals under 16.

11. Changes to This Policy

We may update this Policy as needed. Major changes will be communicated via email or in-app notification.

12. Contact Us

Email: hello@wildcardo.com